Coca Cola: Always Fresh!
Wherever in the world you go. Click here for a really cool infographic from International Business Management Magazine on interesting CocaCola stats.
Let’s Play: What Do You Think of Me?
From Harvard Business Review. B-school research that tells you how other people perceive you. Click on the image and play on. Oh, and you’ll need a friend to do this … Continue reading
Leadership: Being Loved or Being Strong?
As building and maintaining strong internal relationships is an important part of a PR professional’s portfolio, a Harvard Business Review report on how leaders can or should be perceived in … Continue reading
Stories that Localize the Global–Coke’s New Campaign and others
Keeping a core narrative intact, but connecting to the human condition everywhere. Maintains brand identity, yet connects, and personalizes to local narratives in whichever market you may be in. Nice … Continue reading
Ease of Doing Business
Welcome to IPR–CMAT 447. Let’s start with a fun fact. If you’re in the business of global PR, then it will be useful to know that to transact work abroad, … Continue reading
International Public Relations 