International Public Relations

Public Relations in a Global Context

Corporate Web Site Analysis Resources

PR THEORY & IPR MODELS ARTICLES

John Reed on Global PR here

PR News Top 100 Case Studies in PR Volume 4 here

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COUNTRY-SPECIFIC ARTICLES

Batyko, Corporate culture and PR in Japan online here

Goncalves PR in Portugal here

US Govt of State–Portugal here

Goncalves, PR in Portugal in Undergraduate Curriculum here

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BOSNIA

Kent & Taylor, Beyond excellence: Extending generic approach to IPR in Bosnia. Available online here.

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STATE OF IPR 

ICCOPR here

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GLOBAL PRODUCT BRANDING

Useful 5 Strategies from Marketing Week here

Adidas Group’s Global Branding Strategy here and here

A Branding Strategy Insider article here

Glocalization of Global Brands here

HBR-Mini-Blog 1_Toyota v. Ford Global Branding here

HBR_Global Branding here

Lure of Corporate Branding Harvard Business Review here

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