International Public Relations

Public Relations in a Global Context

Stories that Localize the Global–Coke’s New Campaign and others

Keeping a core narrative intact, but connecting to the human condition everywhere. Maintains brand identity, yet connects, and personalizes to local narratives in whichever market you may be in.

Nice read in Harvard Business Review here.


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This entry was posted on July 23, 2013 by in branding, global, local, narratives.

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